Morgan Stanley

I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”

Dobin Buck


“When you're in a competitive category you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”

Chris Ryan

Business Insider

When a large, well-known pharmaceutical company wanted to ramp up product sales, it conducted one of the first 7 Triggers training programs. Sales went through the roof, and two years later was the largest selling prescription drug in the world.

A small drug manufacturer's new head of sales hired a small team of very seasoned sales professionals who did well for a time, but once they had picked off the low-hanging fruit they started to stumble. They brought in 7 Triggers programming and within a year after hitting their market share wall their sales had jumped 34% – and the company was acquired for over 800 million dollars. 

After 10 years in the field, see what the sales professionals using our system have to say...

Lynn Howland

Amgen Pharmaceuticals

“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”

Mike Iandolo

Cisco Systems

“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”

Mary Patterson

Horizon Pharmaceutical

“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”

Look at those company names...

The above reviews (just a sampling) are not from random people or organizations no one's ever heard of, but from massively successful companies with the  resources to choose any program or system in the world...




Shouldn't you?