PERSUASIVE AF
Boost the persuasive power of your
SALES • LEADERSHIP • MARKETING • FUNDRAISING • PRESENTATIONS
Courseware and software for turnkey results.
The power of 7 Triggers is undisputed.
Sales teams average a minimum 30% increase.
Individuals average minimum 2X closing rates.
THE METHOD
No tricks. No gimmicks.
Just faster, easier, more meaningful connections to get what you want.
SALES
AGREEMENTS
SUPPORT
FUNDING
CLICKS
CONVERSIONS
CLOSES
WTF IS A TRIGGER?
If you've ever succeeded in closing a sale, or in getting support or agreement, emotional triggers were activated in the mind of your colleague, customer, or audience.
That's the science.
Human decisions are just not possible without substantial involvement of the emotional brain – even seemingly calculated business decisions.
The question is:
Who activated those triggers?
Most sales and marketing communications don't activate emotional triggers because they rely too heavily on facts and features.
Okay, but... If most sales and marketing don't activate emotional triggers, how are sales closed at all?
Simple:
Customers activate their own triggers.
That's the neuroscience definition of a hot prospect: someone who has activated their own emotional triggers; they've persuaded themselves to make the buy.
The whole point of learning and using emotional triggers is to stop relying on customers to connect the emotional dots, to activate their own triggers, and to become an influential part of the customer decision process.
That is the true neurological nature of
PERSUASION.
The triggers themselves are not earth-shattering. Or even surprising. In fact, many of them might seem like common sense.
But precisely because many of them seem so simple and straightforward, they are often undervalued and underutilized.
Most customer-facing professionals do activate some triggers naturally. How many on average? Two or three.
Yikes.
😮
Given the enormous potential power of emotional triggers to produce a buying decision, that's not a lot of leverage.
So, who tends to activate 5 or more emotional triggers consistently?
TOP CLOSERS.
KEY INFLUENCERS.
POWER PRESENTERS.
GREAT PERSUADERS.
SELLING STARS.
Deeper Customer Insights
Greater Meeting Control
More & Faster Agreements
The Practical Persuasion Tool Kit
Sell without selling: Create favorable buying conditions and close more deals
Most people have it all wrong when it comes to persuasion. It's not an aggressive posture; it's not hypnosis or manipulation. It's about guiding others to connect with their own interests rather than waiting and hoping they'll do it themselves.
It's about the quality of the customer connection.
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Neuroscience reveals: Every decision – large or small, important or trivial – is controlled by the emotional regions of the brain.
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Meanwhile, most sales and marketing communication continues to overemphasize facts and features.
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The triggers may seem familiar or simple, but most of us don't activate them enough to effectively move the mind of our customer.
THE COURSEWARE
Be engaged. Be informed. Be amazed.
Based on the original breakthrough book
PLUS
over 10 years in-the-field training with top sales and marketing teams, including those from Hearst Publications, Abbvie Pharmaceuticals, Morgan Stanley, Cisco Systems, Liberty Mutual, and many others.
THE SOFTWARE
PERSUASIONIZER AI
Automagically triggerize your customer communications.
1. Upload sales and marketing collateral, customer profiles, and call recordings.
2. Download meeting plans, selling scripts, customer analysis, and call coaching.
3. Win business, rejoice, relax.
THE RESULTS
Crack the Code to More Yes
SAMPLING OF CLIENT CASE STUDIES & R.O.I.
27% Above Sales Projections Leads to Historic Win
When Abbvie Pharma wanted to ramp up product sales, it conducted a comprehensive, year-long 7 Triggers training program. Sales went through the roof, and Humira became the largest selling and most profitable prescription drug in the world.
Largest Sale in 100 Years
A well-known financial services firm secured the largest sale in the company's 100-year history and directly credited 7 Triggers training for that success.
$15M Boost in Sales Prompts $800M Acquisition
A startup biotech's head of sales hired a team of seasoned sales pros who picked off the low-hanging fruit and then hit a wall. Sales flatlined. They brought in 7 Triggers programming and within a year saw sales jump 34% – an increase worth $15 million. The company was acquired for over 800 million dollars.
Financial Consultant's Closing Rate Jumps 4X
A financial services firm placed a small team into our 12-month coaching program. Sales increases credited to the program paid for the entire program in less than three months. One consultant who quadrupled his closing rate credits his success entirely to the 7 Triggers.
KYLE BUFFO
Top Producer Doubles His Closes & Commissions
RICKY HASAN
Already #1 on his sales team of 45 in B2B transportation services, Ricky enrolled in the 7 Triggers online course. Within a year, he had doubled his commissions, and credits 7 Triggers for the increase.
Entrepreneur Gets Choice Deal at Her Top Price
ELLEN BRODSKY
"I was just awarded a contract that we really wanted because I used the Triggers! Authority Trigger - showed them samples of my work, and came in as a recommended vendor; Hope Trigger - they are a start-up wanting to impress potential customers; Contrast Trigger - showed them the industry-average cost compared with ours; and Reason Why Trigger - when they tried to negotiate me down in price, I revealed that two other companies were in the queue for our services (which was completely true). They agreed immediately at my top price! Sounds simple, but this works!"
“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
“The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.”
“Sales in our category were a challenge due to an extremely limited market. Adopting the 7 Triggers program led to an astounding 34% increase.”
The Turnkey Force Multiplier for Your Customer Practice
Lynn Howland
Amgen Pharmaceuticals
“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”
Mike Iandolo
Cisco Systems
“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”
Chris Ryan
Business Insider
“When you're in a competitive category you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”
Dobin Buck
GetUWired
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Ernie Weeks
Utica National
"The 7 Triggers helped us sell our biggest account ever. Within weeks after putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history."
Jessica Kleiman
Peloton Interactive
“Often with training programs, you have to work so hard to actually apply the information in the real world. 7 Triggers does a great job of turning complex concepts into easy-to-understand messages.”
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
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