Morgan Stanley





Amgen Pharmaceuticals


“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”

Mike Iandolo

Cisco Systems


“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”







Guides Buyers Through a Process Defined by the Seller


  • FOCUS ON PROCESS

  • WAYPOINTS ON A SALES MAP

  • SOURCE: KEY BUYER BEHAVIOR

  • VARIES BY BUYER SEGMENTS

  • QUESTIONS REVEAL NEEDS

  • AIDS ORGANIZATION, EFFICIENCY

  • PRODUCES AN OFFER-BUYER FIT

  • NEVER FITS EVERY SITUATION

Guides Communication to Yes Decisions by the Customer


  • FOCUS ON PEOPLE

  • GPS FOR GETTING TO YES

  • SOURCE: NEUROSCIENCE

  • VARIES BY INDIVIDUAL ATTRIBUTES

  • QUESTIONS REVEAL MOTIVATIONS

  • AIDS PRODUCTIVE COMMUNICATION

  • PRODUCES A BUYING DECISION

  • ALWAYS FITS EVERY SITUATION

Selected clients of Russ Granger's selling skills programs.

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