...an astounding 34% increase....
"Sales in our category were a challenge due to an extremely limited market. Adopting the 7 Triggers program led to an astounding 34% increase."
MARY PATTERSON • RAPTOR PHARMACEUTICALS
ARE YOU CRUSHING IT?
When you pitch, present, negotiate, or sell... Are you getting more YES than anyone you know?
They activate emotional triggers.
And, get this...
Most of them don't even know they're doing it.
All buying decisions are ultimately controlled by the emotional brain.
According to neuroscience, in fact, there's no such thing as a purely logical decision.
That means that whenever YOU reached an agreement or closed a sale – one or more emotional triggers were activated in the mind of your colleague or customer.
The question is...
Who activated those triggers?
Your customer may have self-activated them...
Or YOU may have activated them.
Now, just imagine...
You discover what actually works to produce that YES decision, and you're suddenly able to achieve that success easily... every time.
That's high performance.
Secure your position at the top with the simple tools of influence and persuasion.
A much better, easier way to get results.
"Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!"
Teams adding 7 Triggers to their practices average a 30% increase over current or projected sales.*
Individuals average a 2X increase over baseline closing ratios using 7 Triggers online programming.**
The influence & persuasion program prized by the world's top sales teams is now a turnkey system for your success.
* Calculated over a 10-year period from reporting companies using the 7 Triggers system.
* Calculated over a 1-year period from reporting individuals using the 7 Triggers online programming.
It was like finding the key to the mint.
7 Triggers first helped me sell one of the most well-known brands we’ve ever had as a client, and then one of the biggest accounts I’ve personally ever pitched. I am now the top-producing rep percentage-to-quota in our entire organization. 7 Triggers is like nothing else. It was like finding the key to the mint.
Senior Account Executive, Bestpass, Inc.
STEP OUT. STEP UP. WIN BIG.
Take the helm of a practical, proven way to control the simple dynamics that produce buying decisions.
COURSES | COACHING | CUSTOM SOFTWARE
ON-SITE | ONLINE | IN-HAND
7 Triggers trumps every other program out there.
“The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.”
National Accounts Director, Abbvie
The Proven Force Multiplier for Selling Models and Methods
Even without any marketing or sales operation to drive adoption, 7 Triggers programming found its way to top companies by word-of-mouth alone, and produced phenomenal results.
“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”
“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”
“When you're in a competitive category you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
"The 7 Triggers helped us sell our biggest account ever. Within weeks after putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history."
“Often with training programs, you have to work so hard to actually apply the information in the real world. 7 Triggers does a great job of turning complex concepts into easy-to-understand messages.”
“Russell has raised the bar with the online course. Bravo!”
“Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals
These massively successful companies with the resources to choose any program or system in the world choose 7 Triggers. Will you?
A Match Made for Yes.
We don't teach you how to sell. We help you get more buying decisions.
Guides Buyers Through a Process Defined by the Seller
FOCUS ON THE SELLER'S PROCESS
WAYPOINTS ON A SALES MAP
SOURCE: KEY BUYER BEHAVIOR
VARIES BY BUYER SEGMENTS
QUESTIONS REVEAL NEEDS
AIDS ORGANIZATION, EFFICIENCY
PRODUCES AN OFFER-BUYER FIT
NEVER FITS EVERY SITUATION
Guides Communication to Yes Decisions by the Customer
FOCUS ON THE BUYER'S DECISION PROCESS
GPS FOR GETTING TO YES
VARIES BY INDIVIDUAL ATTRIBUTES
QUESTIONS REVEAL MOTIVATIONS
AIDS PRODUCTIVE COMMUNICATION
PRODUCES A BUYING DECISION
ALWAYS FITS EVERY SITUATION
IMPORTANT: BEFORE YOU BUY
Ethics & Values of Persuasion in Selling
If you seek methods to manipulate customers into buying decisions they would otherwise never make, you won’t find them here.
Rooted in the neuroscience of decision-making, the 7 Triggers method of influence & persuasion creates a more meaningful connection between buyer and seller, and guides customers to connect with their own beliefs and motivations stronger and faster.
The persuasion you will learn puts you more in line with customer interests, not less.
Selected clients of Russ Granger's selling skills programs.